Conquer epic climbs and gravel sectors in the Hell of the East.

The Belgian Waffle Ride (BWR) Asheville is famed as the 'Hell of the East,' blending the spirit of European Spring Classics with the rugged beauty of North Carolina. The 2025 edition returns as the fifth annual running, supporting hurricane recovery efforts with route modifications for both challenge and safety. Riders of all levels tackle a mixed-surface course—gravel, rocky, and paved terrain—with three race distances: Waffle (long), Wafer (medium), and Wanna Ride (short). Both pros and amateurs enjoy fully supported rides with aid stations, VIP experiences, and signature BWR flare.

2025 route details are unconfirmed, but expect a grueling mixed-surface course featuring gravel, paved roads, rocky sections, steep climbs, relentless ascents, and fast descents through the Asheville countryside. The Waffle is the longest, followed by the Wafer and Wanna Ride options. Weather is typically hot, humid, and variable in October.

• Nicknamed "THE HELL OF THE EAST" for relentless climbing
• Mixed-surface route: gravel, pavement, rocks, and hills
• Three course options for all skill levels
• Hurricane recovery-inspired route adjustments
• Pros and amateurs compete together
• Frequent aid stations (every ~20 miles)
• VIP experiences and post-race festivities
• Unique finisher rewards: waffles, beer, and Bad Ass Ale trophy