Conquer 100 miles in 100°F heat at Texas' legendary cycling challenge!

The Hotter'N Hell Hundred (HHH) is an iconic four-day cycling festival hosted in Wichita Falls, Texas, from August 21–24, 2025. Founded in 1982, this major event draws over 10,000 cyclists annually for a packed lineup, headlined by the famous 100-mile endurance ride on August 23. In addition to this classic challenge, the festival features mountain biking, gravel racing, trail runs, and a massive consumer expo. The HHH is renowned not just for its formidable summertime heat but also for its exciting festival atmosphere and broad community participation.

Multiple route options: 10K, 25, 50, 75, and 100 miles, plus 100K. The main 100-mile endurance ride follows primarily paved roads, traversing flat to rolling terrain, often with challenging wind conditions. Off-road events include a 12-mile mountain bike course featuring natural surfaces and technical sections.

• Return of the 5-hour pace group: guided century with escorts, VIP parking, and post-ride meals (limited to 85 riders)
• Start line spectacle: cannon blast, Air Force flyover, and anthem to launch the ride at dawn
• Golden Wheel VIP Package: premium benefits including single-digit bibs, exclusive parking, and hotel access
• Diverse festival activities: gravel races, criterium, trail runs, and consumer expo with large crowds