Conquer 100 miles in 100° heat for an epic cycling challenge!

The Hotter'N Hell Hundred (HHH) is a legendary four-day cycling and fitness festival in Wichita Falls, Texas, occurring August 21–24, 2025. Originating in 1982 to celebrate the city’s centennial, it’s become one of the oldest and largest endurance rides in the U.S., annually attracting over 10,000 riders. The weekend features not only the classic 100-mile century ride but also options for 25, 50, 75 miles, 100K, plus mountain bike races, gravel grinds, and trail runs. The HHH offers a festival atmosphere with a consumer expo, delicious meals, and unique VIP experiences.

The primary endurance route is a 100-mile loop that starts and finishes in Wichita Falls, Texas. The course traverses mostly flat to gently rolling North Texas terrain, using a combination of paved roads and gravel sections. Additional ride options include 75-mile, 100K, 50-mile, 25-mile, and 10K distances. The event is known for its straightforward yet challenging profile due to high temperatures.

• Electrifying mass start featuring a cannon blast and Air Force flyover
• Supported 5-hour Pace Group with moto escorts and VIP amenities
• Golden Wheel VIP Package with premium parking and exclusive gear
• Large cycling consumer expo and pre-ride Spaghetti Dinner
• Post-ride breakfast buffet and festival atmosphere